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30 Phrases Every Tourism Related Business MUST Avoid!

Tourism expert Roger Brooks: “Jettison the Generic says “you MUST jettison the generic” when it comes to marketing your community! Ninety-seven percent of all community-based advertising is ineffective because virtually everyone is saying the same things. So, avoid these words and phrases in your marketing efforts: ∙ Explore ∙ Outdoor recreation ∙ So much to…


What makes your business unique?

What makes your business or community unique? It may be a simple question, but if you fail to answer it  then you have failed in your marketing strategy altogether. Whether your business is a locally owned office supply store, downtown restaurant or even a small town tourism community, it is essential to properly define what sets you…

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